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• Полное описание отчета

  Russian Spirits and Strong Liqueurs Market Research Report, produced by GLOBAL REACH CONSULTING, covers the following key products:
  •  Vodka;
  •  Cognac and Brandy;
  •  Whisky;
  •  Rum and Tafia;
  •  Gin and Geneva;
  •  Strong Liqueurs of over 25% ABV.
  
  This report contains details on:   
  
  RUSSIAN SPIRITS AND STRONG LIQUEURS MARKET
  • Market Dynamics;
  • Share of Imported Products;
  • Spirits Retail Sales;
  • Geographical Distribution of Spirits Sales;
  • Stocks as of the Beginning of the Year;
  • Largest Market Players:
                         RUSSIAN ALCOHOL GROUP OF COMPANIES
                         PERNOD RICARD HOLDING;
                         ROSSPIRTPROM JSC;
                         MEZHRESPUBLIKANSKIY VINZAVOD TRADE HOUSE;
                         COMMERCIAL AND INDUSTRIAL GROUP VESTALKA;
                         TATSPIRTPROM JSC;
                         BASHSPIRT JSC;
                         SINERGIYA GROUP OF COMPANIES;
                         ALCOHOL SIBERIAN GROUP;
                         BAIKALFARM JSC;
                         KIN GROUP OF COMPANIES;
                         MOSCOW PLANT KRISTALL JSC;
  • Spirits Market Price Segmentation by Type;
  
  DOMESTIC SPIRITS AND STRONG LIQUEURS PRODUCTION
  •  Spirits and Strong Liqueurs Production Industry;
  •  Revenue;
  •  Investments Volume and Dynamics;
  •  Spirits Production Trends;
  •  Production by Producer;
  •  Key Products:
                      Vodka;
                      Cognac;
                      Strong Liqueurs of over 25% ABV.
  
  RUSSIAN IMPORTS OF SPIRITS AND STRONG LIQUEURS
  •  Volume and Value of Imports;
  •  Geographical Distribution of Imports;
  •  Imports by Importer;
  •  Imports by Producer;
  •  Key Products Imports:
                       Whisky;
                       Rum and Tafia;
                       Gin and Geneva;
                       Liqueur;
                       Cognac and Brandy;
                       Vodka;
                       Other Spirits and Strong Liqueurs.
  
  RUSSIAN  EXPORTS OF SPIRITS AND STRONG LIQUEURS
  •  Volume and Value of Exports;
  •  Geographical Distribution of Exports;
  •  Key Products Exports:
                       Cognac, Brandy, Etc.;
                       Vodka;
                        Other Spirits and Strong Liqueurs.
  
  SPIRITS AND LIQUEURS CONSUMPTION
  • Consumer Behavior;
  • Consumer Preferences by Type of Alcoholic Beverage;
  •  Frequency of Consumption.

• Подробное оглавление/содержание отчёта

  1. EXECUTIVE SUMMARY
   1.1 Key Research Areas
   1.2 Methodology
   1.3 Management Summary
  2. SPIRITS AND STRONG LIQUEURS CLASSIFICATION
   2.1 General Classification
   2.2 Customs Classification
  3. RUSSIAN ECONOMY DEVELOPMENT AND FORECAST FOR 2011-2013
   3.1. GDP
   3.2. Industrial Production Index
   3.3. Foreign Trade
   3.4. Forecast of Economy Development  for 2011-2013
  4. RUSSIAN SPIRITS AND STRONG LIQUEURS MARKET
   4.1 Market Trends
    4.1.1 Market Dynamics
    4.1.2 Share of Imported Products
   4.2 Spirits and Strong Liqueurs Retail Sales Trends
   4.3 Spirits and Strong Liqueurs Retail Sales Structure
    4.3.1 By Major Type of Spirits and Strong Liqueurs
    4.3.2 Geographical Distribution of Spirits Sales
    4.3.3 Stocks as of the Beginning of the Year
   4.4 Largest Market Players
    4.4.1 Market Features and Shares of the Producers
    4.4.2 Production Volumes of the Largest Market Players
    4.4.3 RUSSIAN ALCOHOL GROUP OF COMPANIES
    4.4.4 PERNOD RICARD HOLDING
    4.4.5 ROSSPIRTPROM JSC
    4.4.6 MEZHRESPUBLIKANSKIY VINZAVOD TRADE HOUSE
    4.4.7 COMMERCIAL AND INDUSTRIAL GROUP VESTALKA
    4.4.8 TATSPIRTPROM JSC
    4.4.9 BASHSPIRT JSC
    4.4.10 SINERGIYA GROUP OF COMPANIES
    4.4.11 ALCOHOL SIBERIAN GROUP
    4.4.12 BAIKALFARM JSC
    4.4.13 KIN GROUP OF COMPANIES
    4.4.14 MOSCOW PLANT KRISTALL JSC
   4.5 Spirits and Strong Liqueurs Market Price Segmentation
    4.5.1 Price Segmentation of Vodka Trademarks
    4.5.2 Price Segmentation of Cognac Trademarks
    4.5.3 Price Segmentation of Whisky Trademarks
   4.6 Development Trends of Spirits and Strong Liqueurs Market
   4.7 Spirits and Liqueurs Sales Forecast For 2011-2013
  5. DOMESTIC SPIRITS AND STRONG LIQUEURS PRODUCTION
   5.1 Spirits and Strong Liqueurs Production Industry
    5.1.1 Revenue
    5.1.2 Investments Volume and Dynamics
   5.2 Spirits and Strong Liqueurs Production Trends
    5.2.1 Production Dynamics
    5.2.2 Production Structure by Major Products Type
   5.3 Vodka Production
    5.3.1 Production Trends
    5.3.2 Geographical Distribution of Production
    5.3.3 By Producer
   5.4 Cognac Production
    5.4.1 Production Trends
    5.4.2 Geographical Distribution of Production
    5.4.3 By Producers
   5.5 Production of Strong Liqueurs of Over 25% ABV
    5.5.1 Production Trends
    5.5.2 Production Structure
     Geographical Distribution of Production
   5.6 Production of Other Spirits and Strong Liqueurs
    5.6.1 Production Trends
  6. SPIRITS AND STRONG LIQUEURS CONSUMPTION IN RUSSIA
   6.1 Consumer Behavior
    6.1.1 Level of Income
    6.1.2 Frequency of Consumption
    6.1.3 Consumption by Type of Alcoholic Beverages
  7. SPIRITS AND STRONG LIQUEURS IMPORTS
   7.1 Imports Trends
    7.1.1 Spirits and Strong Liqueurs Imports Dynamics
    7.1.2 Spirits and Strong Liqueurs Imports Structure
   7.2 Key Products Imports
    7.2.1 Spirits Obtained by Distilling Grape Wine or Grape Marc (Cognac, Brandy, Etc.)
     Imports Trends
     Geographical Distribution of Imports
     By Producer
     By Importer
    7.2.2 Whisky
     Imports Trends
     Geographical Distribution of Imports
     By Producer
     By Importer
    7.2.3 Rum and Tafia
     Imports Trends
     Geographical Distribution of Imports
     By Producer
     By Importer
    7.2.4 Gin and Geneva
     Imports Trends
     Geographical distribution of Imports
     By Producer
     By Importer
    7.2.5 Vodka
     Imports Trends
     Geographical Distribution of Imports
     By Producer
     By Importer
    7.2.6 Liqueur
     Imports Trends
     Geographical Distribution of Imports
     By Importer
    7.2.7 Other Spirits and Strong Liqueurs
     Imports Trends
     Geographical Distribution of Imports
  8. SPIRITS AND STRONG LIQUEURS EXPORTS
   8.1 Exports Trends
    8.1.1 Exports Dynamics
    8.1.2 Spirits and Strong Liqueurs Exports Structure
   8.2 Key Products Exports
    8.2.1 Spirits Obtained by Distilling Grape Wine or Grape Marc (Cognac, Brandy, Etc.)
     Exports Trends
     Geographical Distribution of Exports
    8.2.2 Vodka
     Exports Trends
     Geographical Distribution of Exports
    8.2.3 Other Spirits and Strong Liqueurs
     Exports Trends
     Geographical Distribution of Exports
  APPENDIX 1. VODKA RETAIL SALES VOLUME PER CAPITA IN RUSSIA
  APPENDIX 2.COGNAC RETAIL SALES VOLUME PER CAPITA IN RUSSIA
  ABOUT GLOBAL REACH CONSULTING (GRC)

• Перечень приложений

  LIST OF FIGURES
   1.  Production of GDP, 1995-2010, Current Prices; Billion Rubles
   2.  Physical Volume Indices of GDP, 2000-2010, at Constant Prices; % of the Corresponding Period of Previous Year
   3.  Physical Volume Indices of GDP by Economic Activity, 2009-2010, at Constant Prices; % of the Corresponding Period of Previous Year
   4.  Industrial Production Index, 1992-2010, as % of the Corresponding Month of Previous Year
   5.  Dynamics of Trade Surplus, Exports and Imports, 2000-2010, Billion $
   6.  Actual and Estimated Urals Oil Prices, 2005-2014, Dollars per Barrel
   7.  Main Macroeconomic Indices, 2002-2014, % of the Previous Year
   8.  Main Income Indices, 2002-2014, % of the Previous Year
   9.  Russian Spirits and Strong Liqueurs Market Dynamics, 2006-2011(Est.), billion RUB and  %
   10.  Comparative Dynamics of Spirits and Strong Liqueurs Exports and Imports, 2007 - 2011, billion RUB
   11.  Spirits and Strong Liqueurs Market Structure Dynamics by Origin of Products, Value, 2007-2011, %
   12.  Spirits and Strong Liqueurs Sales Dynamics, 2007-2011, million dkl
   13.  Spirits and Strong Liqueurs Retail Sales Structure by Type of Spirits, Volume, 2007-2011, %
   14.  Vodka and Strong Liqueurs Sales Volume by Federal District, 2010, liters per capita
   15.  Yearly Average Sales Volume of Vodka and Strong Liqueurs by Federal District, 2004-2010, liters per capita
   16.  Cognacs Sales Volume Dynamics by Federal Districts , 2010, liters per capita
   17.  Yearly Average Sales Volume of Cognacs by Federal District, 2004-2010, liter per capita
   18.  Spirits and Strong Liqueurs Stock Dynamics as of the Beginning of the Year, 2005-2010, 1000 dkl
   19.  Shares of the Russian Largest Vodka Producers, 2010, %.
   20.  Spirits and Strong Liqueurs Sales Forecast for 2011-2013, growth  %
   21.  Spirits and Strong Liqueurs Sales Revenue Dynamics, 2006- 2 quarters 2011, billion RUB
   22.  Dynamics of Investments in the Spirits and Strong Liqueurs Production, 2006-2 quarter 2011, billion RUB
   23.  Growth/ fall Rate of Investments in Spirits and Strong Liqueurs Production, 6М 2007-6М 2011, % to the previous year
   24.  Spirits and Strong Liqueurs Production Dynamics in Russia, 2009-2011, 1000 dkl and  %
   25.  Spirits and Strong Liqueurs Production Dynamics by Type of Products, Volume, 2009-2011, %
   26.  Domestic Vodka Production Dynamics, 2009-2011, 1000 dkl
   27.  Monthly Vodka Production Dynamics in Russia, 2010-9М 2011, 1000 dkl
   28.  Vodka Production Volume in  3 Quarters of 2010 and 2011 
   29.  Vodka Production Structure by Federal District, 2010, %
   30.  Shares of the Russian Regions in Vodka and Strong Liqueurs Production Structure , 2010, %
   31.  Shares of the Major Vodka and Strong Liqueurs Producers in Russia, 2009, %
   32.  Domestic Cognac Production  Dynamics, 2005-2011, 1000 dkl
   33.  Monthly Dynamics of Cognac Production in Russia, 2010- 9М 2011, 1000 dkl
   34.  Cognac Production Volume in  3 Quarters of 2010 and 2011
   35.  Cognac Production Structure by Federal District, 2010, %
   36.  Shares of the Russian Regions in Cognac Production Structure, 2010, %
   37.  Shares of the Cognac Producers in Russia, 2009, %
   38.  Domestic Strong Liqueur Production Dynamics, 2009-2011, 1000 dkl
   39.  Monthly Dynamics of Strong Liqueurs Production in Russia, 2010- 9М 2011, 1000 dkl
   40.  Strong Liqueurs Production Volume in  3 Quarters of 2010 and 2011
   41.  Strong Liqueurs Production Structure by Federal District, Volume, 2010, %
   42.  Shares of the Russian Regions in Strong Liqueur Production Structure, 2010, %
   43.  Domestic Other Spirits and Strong Liqueurs Production Dynamics, 2009-2011, 1000 dkl
   44.  Comparative Analysis of Expense on Alcoholic Beverages in Russia and in Europe, % of income
   45.  Alcohol Beverages Consumption Frequency in Russia, 1996- 2011, %
   46.  Frequency of Alcohol Consumption by Sex, 2009, %
   47.  Consumer Preferences by Type of Alcoholic Beverages, 2011,% of respondents
   48.  Consumer Preferences by Type of Alcoholic Beverages, 2011,% of respondents drinking several times a week
   49.  Consumer Preferences by Type of Alcoholic Beverages, 2011,% of respondents drinking twice-three times a week
   50.  Consumer Preferences by Type of Alcoholic Beverages, 2011,% of respondents drinking about once a month
   51.  Consumer Preferences by Type of Alcoholic Beverages, 2011,% of respondents drinking alcohol less than once a month
   52.  Spirits and Strong Liqueurs Imports Dynamics, Volume, 2005 – 2011, tons and %
   53.  Spirits and Strong Liqueurs Imports Dynamics, Value, 2005-2011, $1,000  and %
   54.  Spirits and Liqueurs Imports Structure Dynamics by Type of Products, 2006-2011, %
   55.  Spirits Imports Structure Dynamics by Type of Products, Volume, 2006-2011, %
   56.  Geographical Distribution of Imports by Countries of Origin, Volume, 2010, %.
   57.  Geographical Distribution of Imports by Country of Origin, Value, 2010, %.
   58.  Imports of Spirits Obtained by Distilling Grape Wine or Grape Marc, Volume, 2004-2011, tons and  %
   59.  Imports of Spirits Obtained by Distilling Grape Wine or Grape Marc, Value, 2004-2011, $1,000 and %.
   60.  Imports Structure of Spirits Obtained by Distilling Grape Wine or Grape Marc by Country, Volume, 2011, %
   61.  Imports Structure of Spirits Obtained by Distilling Grape Wine or Grape Marc by Country, Value, 2010 , %
   62.  Whisky Imports Dynamics, Volume, 2005-2011, tons and %
   63.  Whisky Imports Dynamics, Value, 2005-2011, $1,000 and %
   64.  Whisky Imports Structure by Country, Volume, 2010, %
   65.  Whisky Imports Structure by Country, Value, 2010, %
   66.  Whisky Imports Structure by Type of Whisky, 2010, %
   67.  Rum and Tafia Imports Dynamics, Volume, 2005-2011, tons and %
   68.  Rum and Tafia Imports Dynamics, Value, 2005-2011, $1,000 and %
   69.  Rum and Tafia Imports Dynamics by Country, Value, 2010, %
   70.  Rum and Tafia Imports Dynamics by Country, Value, 2010, %
   71.  Gin and Geneva Imports Dynamics, Volume, 2005-2011, tons and %
   72.  Gin and Geneva Imports Dynamics, Volume, 2005-2011, $1,000 and %.
   73.  Gin and Geneva Imports Structure by Country, Volume, 2010, %
   74.  Gin and Geneva Imports Structure by Country, Value, 2011, %
   75.  Vodka Imports Dynamics, Volume, 2005-2011, tons and %
   76.  Vodka Imports Dynamics, Value, 2005-2011, $1,000 and %
   77.  Vodka Imports Structure by Country, Volume, 2010, %
   78.  Vodka Imports Structure by Country, Value, 2010, %
   79.  Liqueur Imports Dynamics, Volume, 2005-2011, tons and %
   80.  Liqueur Imports Dynamics, Value, 2005-2011, $1,000 and %
   81.  Liqueur Imports Structure by Country, Volume, 2010, %
   82.  Liqueur Imports Structure by Country, Value, 2010, %
   83.  Other Spirits and Strong Liqueurs Imports Dynamics, Volume, 2005-2011, tons and %
   84.  Other Spirits and Strong Liqueurs Imports Dynamics, Value, 2005-2011, $1,000 and %
   85.  Other Spirits and Strong Liqueurs Imports Structure by Countries of Origin, Volume, 2010, %
   86.  Other Spirits and Strong Liqueurs Imports Structure by Country, Volume, 2010 , %
   87.  Spirits and Strong Liqueurs Exports Dynamics, Volume,  2006 – 2011, tons and  %
   88.  Spirits and Strong Liqueurs Exports Dynamics, Value, 2006-2011, $1,000 and %
   89.  Spirits and Strong Liqueurs Exports Dynamics by Type of Spirits, 2007-2011, %
   90.  Spirits and Strong Liqueurs Exports Dynamics by Type of Spirits, Value, 2007-2011, %
   91. Exports of Spirits Obtained by Distilling Grape Wine or Grape Marc, Value, 2006-2011, $1,000 %
   92.  Exports of Spirits Obtained by Distilling Grape Wine or Grape Marc, Volume, 2006-2011, tons and %
   93.  Exports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Destination Country, Value, 2010, %
   94.  Exports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Destination Country, Volume, 2010, %
   95.  Vodka Exports Dynamics, Value, 2006-2011, $1,000 and %
   96.  Vodka Exports Dynamics, Volume, 2006-2011, tons and %
   97.  Vodka Exports Structure by Destination Country, Value, 2010, %
   98.  Vodka Exports Structure by Destination Country, Volume, 2010, %
   99.  Other Spirits and Strong Liqueurs Exports Dynamics, Value, 2006-2011, $1,000 and %
   100.  Other Spirits and Strong Liqueurs Exports Dynamics, Volume, 2006-2011, tons and %
   101.  Other Spirits and Strong Liqueurs Exports Structure by Destination Country, Value, 2010, %
   102.  Other Spirits and Strong Liqueurs Exports Structure by Destination Country, Volume, 2010, %
   
  LIST OF TABLES
   1.  General Classification of Spirits and Strong Liqueurs
   2.  Customs Classification of Spirits and Strong Liqueurs
   3.  Major Parameters of Macroeconomic Forecast for 2011-2014
   4.  Market Parameters Dynamics, 2006-2011, billion RUB
   5.  Spirits and Strong Liqueurs Sales Dynamics, 2005-2011, million dkl
   6.  Production Volumes of the Largest Vodka Manufacturers, 2010, dkl
   7.  Structure of Russian Alcohol Group of Companies, November  2011
   8.  Structure of Pernod Ricard, November 2011
   9.  Structure of ROSSPIRTPROM JSC, November 2011
   10.  Structure of MEZHRESPUBLIKANSKIY VINZAVOD LTD, November 2011
   11.  Structure of VESTALKO, November 2011
   12.  Structure of TATSPIRTPROM JSC, November 2011
   13.  Structure of BASHSPIRT JSC, November 2011
   14.  Structure of SINERGIYA GROUP JSC, November 2011
   15.  Structure of Alcohol Siberian Group, November 2011
   16.  Structure of BAIKALFARM JSC, November  2011
   17.  Structure of KiN Group, November 2011
   18.  Structure of Moscow Plant KRISTALL JSC, November 2011
   19.  Price Segmentation of Russian Vodka Market
   20.  Price Segmentation of Vodka Trademarks
   21.  Price Segmentation of Cognac Trademarks
   22.  Price Segmentation of Whisky Trademarks
   23.  Spirits and Strong Liqueurs Production Structure by Type of Products, 1000 dkl
   24.  Vodka Production Dynamics by Federal District, 2009-2011, 1000 dkl
   25.  Vodka and Strong Liqueurs Production Dynamics by Russian Region, 2009-2011, 1000 dkl
   26.  Vodka and Strong Liqueurs Production Dynamics by the Largest Producer, 2005-2009, 1000 dkl
   27.  Vodka Production Dynamics by Federal District, 2005-2011, 1000 dkl
   28.  Cognac Production Dynamics by Russian Region, 2006-2011, 1000 dkl
   29.  Cognac Production Dynamics by Producer, 2005-2009, 1000 dkl
   30.  Major Cognac Producers and Brands
   31.  Strong Liqueur Production Dynamics by Federal District, 2009-2011, 1000 dkl
   32.  Strong Liqueur Production Dynamics by Russian Region, 2009-2011, 1000 dkl
   33.  Consumer Preferences by Type of Alcoholic Beverages and Consumption Frequency, 2011, % of respondents
   34.  Spirits and Strong Liqueurs Imports According to HS Classification, Volume and Value, 2010 – 6М 2011, tons and $1,000.
   35.  Spirits and Liqueurs Imports by Type of Alcoholic Beverages, 2006-2011, tons
   36.  Spirits and Liqueurs Imports Dynamics by Type of Products, Value, 2006-2011, $1,000
   37.  Geographical Distribution of Imports by Country of Origin, 2010, tons and $1,000
   38.  Sprits and Liqueurs Imports Dynamics by Country of Origin, 6М 2011, tons and $1,000
   39.  Imports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Country, 2006-2011, tons
   40.  Imports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Country, 2006-2011, $1,000
   41.  Imports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Producer, Volume and Value, 2010, tons and $1,000
   42.  Imports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Importer, Volume and Value, 2010, tons and $1,000
   43.  Whisky Imports Dynamics by Country, Volume, 2007-2011, tons
   44.  Whisky Imports Dynamics by Country, Volume, 2007-2011, $1,000
   45.  Whisky Imports Dynamics by Producer, 2010, tons and $1,000
   46.  Whisky Imports by Importer, Volume and Value, 2010, tons and $1,000
   47.  Rum and Tafia Imports Dynamics by Country, Volume, 2006-2011, tons
   48.  Rum and Tafia Imports Dynamics by Country, Value, 2006-2011, $1,000
   49.  Rum and Tafia Imports by Producer, Volume and Value, 2010, tons and $1,000
   50.  Rum and Tafia Imports by Importer, Volume and Value, 2010, tons and $1,000
   51.  Gin and Geneva Imports by Country, Volume, 2006-2011, tons
   52.  Gin and Geneva Imports by Country, Value, 2006-2011, tons 2006-2011, $1,000
   53.  Imports of Gin and Geneva by producer , 2010, tons and $1,000
   54.  Gin and Geneva  Imports by Importer, Volume and Value, 2010, tons and $1,000
   55.  Vodka Imports Dynamics by Country, Volume, 2006-2011, tons
   56.  Vodka Imports Dynamics by Country, Value, 2006-2011, $1,000
   57.  Vodka Imports Dynamics by Major Producer, 2010, tons and $1,000
   58.  Vodka Imports by Importer, Volume and Value, 2010, tons and $1,000
   59.  Liqueur Imports Dynamics by Country, Volume, 2006-2011, tons
   60.  Liqueur Imports Dynamics by Country, Value, 2006-2011, $1,000
   61.  Liqueur Imports by Importer, Volume and Value, 2010, tons and $1,000
   62.  Other Spirits and Strong Liqueurs Imports Dynamics by Country, Volume, 2006-2011, tons
   63.  Other Spirits and Strong Liqueurs Imports Dynamics by Country, Value, 2006-2011, $1,000
   64.  Spirits and Strong Liqueurs Exports according to HS Codes, 2010 and 6М 2011, tons and $1,000
   65.  Spirits and Strong Liqueurs Exports by Type of Spirits, Volume, 2007-2011, tons
   66.  Spirits and Strong Liqueurs Exports Dynamics by Type of Spirits, Value, 2007-2011, $1,000
   67.  Exports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Destination Country, Value, 2006-2011, $1,000
   68.  Exports of Spirits Obtained by Distilling Grape Wine or Grape Marc by Destination Country, Volume, 2006-2011, tons
   69.  Vodka Exports Dynamics by Destination Country, Value,2006-2011, $1,000
   70.  Vodka Exports Dynamics by Destination Country, Volume, 2006-2011, tons
   71.  Other Spirits and Strong Liqueurs Exports Dynamics by Destination Country, Value, 2007-2011, $1,000
   72.  Other Spirits and Strong Liqueurs Exports Dynamics by Destination Country, Volume, 2007-2011, tons
  A1.  Vodka and Strong Liqueurs Retail Sales Volume, 2004-2010, l/person
  A2.  Cognac Retail Sales Volume, 2004-2010, l/person

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  1 Введение 6
  2 Основные термины и определения: 7
  3 Методологическая часть 9
  3.1 Описание типа исследования 9
  3.2 Объект исследования 9
  3.3 Цели и задачи исследования 9
  3.4 География исследования 9
  3.5 Время проведения исследования 9
  3.6 Методы сбора данных 9
  4 Макроэкономические факторы, влияющие на Рынок 11
  4.1 Общеэкономическая ситуация в России 11
  4.1.1 Валовой внутренний продукт 11
  4.1.2 Промышленное производство 14
  4.1.3 Уровень инфляции 15
  4.1.4 Уровень доходов населения 16
  4.1.5 Инвестиции 19
  4.1.6 Розничная торговля 20
  4.1.7 Регулирование цен на сырье 21
  4.1.8 Акцизы 23
  4.1.9 Влияние макроэкономических факторов на развитие изучаемого рынка 25
  5 Описание отрасли 26
  5.1 Пищевая промышленность (Производство пищевых продуктов) 26
  5.1.1 Объем производства 26
  5.2 Производство алкогольной продукции 29
  5.2.1 Структура отрасли 31
  5.3 Описание влияющих Рынков 33
  5.3.1 Рынок стеклянной тары 33
  5.4 Описание смежных рынков 34
  5.4.1 Рынок пива 34
  6 Сегментация рынка водки 38
  6.1 Сегментирование продукции по основным наименованиям 38
  6.2 Сегментирование Продукции по видам упаковки 38
  6.3 Ценовое сегмент…